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- BUSINESS, Page 71Business NotesTELEVISIONRanch Around The Clock
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- When singer Willie Nelson goes on the road, he often likes
- to tune in to a good western movie. Trouble is, he often
- searches the dial in vain. Nelson decided that if he wanted
- down-home TV, he should program it himself. Result: the Cowboy
- Channel. Scheduled to start in November, the 24-hour cable
- channel will feature rodeos, horse operas, country music and
- vintage TV series like Gunsmoke. Nelson will serve as the
- company's chairman and as host to a projected weekly
- music-and-talk show called Songwriter. He has already signed up
- cable systems with 4.2 million viewers and hopes to have 10
- million by November. Says Cowboy Channel CEO Mack Long: "People
- are looking for family-oriented, clean-cut programming with
- good values."
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